John Larson

John Larson

John specializes in market research to help clients improve their customer loyalty. Beyond the research, he works to develop compelling consumer insights and he helps clients address organizational barriers that can impede effective implementation. He has worked across a broad spectrum of industries including consumer electronics retailing, healthcare, consumer banking, office products retailing, telecommunications, cable television, retail stock brokerage, truck stops, quick service restaurants, grocery stores, commercial finance, residential real estate, and hotels.

John has delivered presentations on Customer Loyalty at Harvard Business School, the University of California at Irvine, Loyola Marymount University, and the Conference Board. His research and conclusions have appeared and been cited in Marketing Management, Business Horizons, Compensation Review, Harvard Business Review, Forbes, Fortune, The New York Times, and The American Banker.

John holds an M.B.A. with distinction from the Wharton School and an M.A. in Economic Statistics from the University of Wisconsin.

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